We launched our website on Dec 2011. We started because we knew the HP15c LE would launch early in 2012. We have made limited modifications, but the webshop software was (13 years after) quite dated, and, apparently, not very well suited to SEO optimization.
During June and July we engaged a developer who did all the changes. Compared with a normal webshop, this one has maybe less articles (most of them are unique and created by ourselves), but has many more support pages than most!
So you can see here the results of our efforts. We are, of course, open for feedback and we'd like to receive yours at sales@thecalculatorstore.com